Episode 10 – Jerry Azarkman

Air Date: Oct 9, 2014

“America is the richest Hispanic country in the world”—that’s what Jerry Azarkman, Ernst & Young’s 2014 Entrepreneur of the Year says in this, the 10th episode of “Big Shots with Giselle Fernandez,” our short video series featuring business leaders and culture shapers from around the globe. Here, Azarkman, who is the man behind the Curacao retail chain widely credited with cracking the U.S. Hispanic market, tells Fernandez how he gained the trust of his customers, how he came to develop a credit market for his shoppers, and just how big an opportunity the demographic he serves represents to corporate America. Here are a few highlights from the conversation:

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