Charo revisited: From ‘Cuchi Cuchi’ to flamenco queen and back again
BY LA Stories Staff Los Angeles
PUBLISHED 5:00 AM PT Oct. 20, 2025
In this moving episode of “LA Stories Revisited,” host Giselle Fernandez sits down with the iconic Charo to uncover the story behind the “Cuchi Cuchi” catchphrase that made her famous.
Born in Murcia, Spain, Charo recounts a childhood marked by hardship under the Franco regime, which left her family homeless.
Her life was forever changed when gypsies embraced and introduced her to flamenco guitar — an art she would later master under the legendary Andrés Segovia.
While “Cuchi Cuchi” may have opened the door, it’s Charo’s passion and prowess for Flamenco guitar that have truly kept her in the spotlight.
“I make the money with ‘Cuchi Cuchi’ and then the respect with the other side,” she said.
As her star rose in the U.S., Charo blended her playful stage presence with serious musical talent, becoming a Las Vegas headliner and a television favorite.
She turned her signature phrase into a platinum-selling debut album entitled “Cuchi Cuchi” in 1977, which has now been reissued in two limited-edition vinyl releases and an expanded CD. The reissue has brought a new wave of recognition to Charo’s musical roots and enduring influence in pop culture.
“Once upon a time, there was a girl with a dream, and the dream came true,” said Charo.
But this episode also reveals Charo’s resilience in the face of personal tragedy.
After losing her husband of 40 years to suicide, Charo spiraled into grief before finding healing through music, family, and her rapidly growing fan base on social media.
Fans showered her with messages of love, condolences and encouragement in the weeks and months after his death.
Now, with half a million new followers, she holds court on her socials, sharing not only music but workout routines, vegan recipes and unapologetic life advice.
From raising a bull in Beverly Hills to dishing out dating tips, Charo continues to live life on her own terms — describing herself as a “cucaracha with an attitude” and sharing the mantra that keeps her going.
“At the end of the day, make them smile because laughing is medication,” she said.