Exclusive SoFi Stadium Tour with Rams COO Kevin Demoff
By LA Stories Staff and Spectrum News Staff Los Angeles
PUBLISHED 7:37 PM ET Sep. 06, 2020
On the next episode of L.A. Stories with Giselle Fernandez, Giselle joins L.A. Rams COO Kevin Demoff for an exclusive tour of the brand-new SoFi Stadium in Inglewood.
At 3.1 million square feet, it is the largest stadium in the world and boasts the largest video board in all of sports. “It’s the world’s largest stadium: 3.1 million square feet, 100 hundred feet below ground level. You’ve got this amazing scoreboard: first 4K board in the NFL, 70,000 square feet, double-sided. Both are records,” Demoff said.
The stadium serves as an anchor to an even larger development, including apartment buildings, retail shops, a movie theatre, and more in the works for the area outside the stadium where the old Hollywood Park once stood. “It is a city within a city up to 15 million square feet of development. So, it is a project. What we really hope is that this becomes one of the hearts of Los Angeles here. That would provide a ton of jobs and opportunity for this neighborhood as well,” Demoff said.
After touring the field, locker rooms, and suites, Giselle and Demoff sat down for an in-depth conversation about Demoff’s rise to power with the Rams. He grew up listening in on conversations his sports agent father had with NFL executives. “I would sit at the end of the bed in their room and listen in to those conversations,” Demoff said. “And I would say, like, ‘I could always imagine the other side.’ I heard his side of the conversation. I could always imagine the other side. So, it’s fun to get to be on that other side now.”
Eventually Demoff became one of those executives himself, working first for the Tampa Bay Buccaneers, and now as COO for the L.A. Rams. He proudly spearheads the development of SoFi Stadium and is looking forward to the future of football on the West Coast.
“When this is done and there are fans in it, and when we bring the Lombardi trophy back to Inglewood and to Los Angeles — I think that will be living the dream,” he said. “In the meantime, we’re working towards the dream.”