How the founder of Paige reclaimed her voice — and built an empire
BY California Stories Staff – Giselle Fernandez
PUBLISHED 6:00 AM PT Jun. 22, 2026
Paige Adams-Geller built a global fashion empire, but her greatest triumph may be the resilience that carried her through unimaginable trauma.
Before becoming one of the most influential names in premium denim, Adams-Geller survived a sexual assault that would shape the course of her life.
Adams-Geller also endured family hardship when her parents lost their business, forcing her to find her own path forward. Rather than allowing those experiences to define her, she transformed pain into purpose, determined to create a future on her own terms.
“I need to make sure that I create my own future that doesn’t rely on anyone else,” she said.
When Adams-Geller entered the fashion industry, she challenged a system largely designed by men who failed to understand women’s bodies and lifestyles. Her vision helped redefine premium denim, building PAIGE into a globally recognized brand sold in more than 80 countries.
Through authenticity, vulnerability and an unwavering commitment to her customers, she built a brand that reflected her values as much as her creativity.
“I’m not just the face,” she said. “I’m the soul.”
Today, Adams-Geller’s impact extends far beyond fashion. Two decades after launching PAIGE, she because the chair of the board of UCLA’s Rape Treatment Center, the same institution that helped her begin her healing journey after her assault. The role brought her life full circle, allowing her to advocate for survivors, mentor young women and help dismantle the stigma surrounding sexual violence.
Looking back on everything she has overcome, Adams-Geller says her greatest lesson is the power of connection, compassion and community.
“Because no matter what, I can get through anything with love and support of others around me,” she said.